A Short History of Podcasting
Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is quite remarkable and is reflective of the vibrant nature of the Internet neighborhood.
Neither listening nor podcasting to podcasts requires an iPod or other portable gamer. Podcasts can be listened to on any mp3 enabled device consisting of a desktop computer system. The name association came about just since Apple Computer's iPod was the very popular portable digital audio player when podcasting started.
Even the editors of the New Oxford American Dictionary got on the podcasting bandwagon by stating "podcasting" word of the year for 2005. The term was specified as "a digital recording of a radio broadcast or comparable program, made available on the Internet for downloading to a personal audio player." The word will be contributed to the online version of the dictionary throughout their next upgrade.
The term, podcasting was coined by journalist, Ben Hammersley, and then promoted by former MTV VJ and media business owner, Adam Curry. Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files to iPods.
Other names or alternative analyses of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology writer, Doc Searls developed this expression back in September, 2004. Terms such as "audio-blogging", audio publications" and "web-casting" have likewise been used to explain this special kind of media circulation.
Other "pod"-derived phrases consist of "podcasters" (those who develop podcasts) and "podcatchers"-- the unique RSS aggregators which regularly check for and download new material immediately. Podcatching software enables the user to copy podcasts to portable music & video players.
The appeal of podcasting is spreading out like wildfire since of the rapid adoption of MP3 players and the desire of customers to have fresh material. Podcasting has flourished because it offers individuals more control over what they listen to, and the flexibility to take their programs with them with them.
Not since blogging has an innovation appeared so unforeseen and been so quickly and widely embraced as podcasting. Development in this nascent industry is expected to speed up rapidly due to the fast acceptance of the innovation by the radio broadcast market in 2005 and Apple's iTunes distribution. The rising appeal of podcasts is difficult traditional radio's broadcasting model.
While iTunes is less than 2 years of ages, roughly 4.8 million people downloaded a podcast in 2005, as compared to simply over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research from The Diffusion Group. Currently the Apple iTunes service provides 15,000 podcasts and listeners have actually registered for more than 7 million subscriptions.
A study by Bridge Ratings in November 2005 with radio listeners in 10 nationwide markets showed that approximately 20% of users who have actually ever downloaded and listened to a podcast do quickly a weekly basis. This group downloads an average of 6 podcasts weekly and spends approximately 4 hours a month listening to the podcasts they download.
This research study projected a lot more significant growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience development is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates position this number more detailed to 75 million by this date.
How does this affect you?
With podcast listening rising tremendously, podcasts use you a very powerful tool for promoting your products or services. Podcasting can assist make sure a closer relationship with your target audiences by offering them with engaging, regular and informative updates about the goings on in your industry.
Neither podcasting nor listening to podcasts needs an iPod or other portable gamer. The name association came about merely because Apple Computer's iPod was the best-selling portable digital audio gamer when podcasting started. While iTunes is less than 2 years old, roughly 4.8 million people downloaded redirected here a podcast in 2005, as compared with simply over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience development is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. With podcast listening increasing exponentially, podcasts provide you an extremely effective tool for promoting your services or items.
A Short History of Podcasting